Enhances Search Experience

 Coupons and Cash Back Website Using Yahoo! for Search

BOSTON, MA– November 13, 2012 – announced today that Yahoo! is the official and exclusive search engine for members.

This collaboration represents’s continuing dedication to providing a comprehensive and easy-to-use shopping experience with fantastic discounts – an average of $27 saved per coupon, as well as an unparalleled average of 7% cash-back on online purchases at more than 3,000 popular online retailers, such as Macy’s, Target, Walmart, and Kohl’s.

Both Yahoo! and BeFrugal strive to connect web users to the content they crave. BeFrugal helps shoppers save money when shopping online and in stores, allowing shoppers to quickly find savings and get great deals.’s unmatched content includes coupons for more than 40,000 retailers and 250 major restaurant chains, cash back for more than 3,000 retailers, and weekly ads for more than 200 grocery and retail chains, along with thousands of grocery and manufacturer coupons. has enjoyed tremendous success since its 2009 launch and its users enjoy savings on more than $100 million in purchases annually.

"The BeFrugal team is pleased to be teaming with Yahoo! to help our shoppers through an enhanced and more personal experience with their search," said Jon Lal, founder of

About is a website focused on frugal living. It features cash back, coupons, deals and bargains, as well as Web-based tools to help consumers save money.