Amazon Prime Day has officially arrived with more deals than ever before! We're sharing how to maximize your savings with special offers, daily discounts and (of course) BeFrugal cash back.

Amazon Prime Day 2023

Starting July 11th at 3 a.m. EDT, Prime members around the world will have 48 hours of exclusive access to shop millions of Prime Day deals. From beauty, fashion, and fitness to electronics, toys, and Amazon devices, Prime members can get everything they want and need. Customers who are not yet Prime members and want to get the most out of Amazon on Prime Day can join or start a 30-day free trial. You can also sign up for a new annual Prime membership through BeFrugal and receive a $15 Amazon gift card. Select new members will automatically receive a $10 shopping credit upon sign-up to use towards Prime Day shopping. Additionally, college students can try Prime Student with a six-month trial, then just pay $7.49 per month (or $69 per year).

Amazon Prime Day 2023 Deals

Wondering what will be on sale during this year's Amazon Prime Day? The retailer will offer more deals than at any Prime Day event before, with new markdowns dropping every 30 minutes during select periods. Here are just a few of the highlights:

• Save up to 75% on select Amazon devices, including the Invite-only deal on 43” Fire TV Omni Series, Fire TV Stick (3rd Gen), Echo Show 8 (2nd Gen), Ring Indoor Cam (2nd Gen), and Ring Battery Doorbell Plus, Pioneer and TCL smart TVs with Fire TV built in, Kindle Scribe, and the all-new Fire Max 11 tablet
• Save up to 60% on select Gap men's, women's, kids’, and baby apparel
• Save up to 50% on select, Amazon-exclusive clothing, shoes, and handbags from The Drop
• Save up to 50% on select Sony headphones, speakers, and home audio
• Save up to 50% on select floorcare from Bissell and iRobot
• Save up to 50% on select dolls and accessories from Barbie
• Save up to 45% on select Victoria’s Secret products
• Save up to 40% on select Bose headphones, speakers, and soundbars
• Save 40% on select products from Lemme by Kourtney Kardashian Barker
• Save up to 40% on Peloton Bike, Bike+, Guide, accessories, and select apparel
• Save up to 40% on select kitchen appliances from Ninja, Keurig, Vitamix, and Breville
• Save up to 35% on select beauty and skincare products from Anastasia Beverly Hills, Lancôme, IT cosmetics, and Urban Decay
• Save 30% on the new, Amazon-exclusive Betty Buzz Citrus Variety Pack Cans
• Save 30% on KNOW Beauty by Vanessa Hudgens
• Save 30% on select styles from D’Amelio Footwear
• Save up to 30% on select, Amazon-exclusive items on The Summer I Turned Pretty storefront, including a limited-edition
• Sperry shoe worn by Belly Conklin in Season Two
• Save up to 30% on select LEGO sets, building toys from MAGNA-TILES, and Squishmallows products
• Save up to 30% on select, Amazon-exclusive kids' and baby fashion from Amazon Essentials and Simple Joys by Carter's.
• Save up to 30% on select hair dryers, flat irons, and curling irons from T3
• Save up to 30% on select pet essentials from Wild One
• Save 25% on Logan Paul & KSI’s PRIME Hydration+ Sticks
• Save 20% on select SPF, skincare, haircare, and lip products from Sun Bum
• Save 20% on select products from Chamberlain Coffee by Emma Chamberlain
• Save up to 20% on select Le Creuset products
• Save up to 20% on select outdoor pizza ovens from Ooni USA

Shop Amazon Prime Day 2023

The Perks of Amazon Prime + Bonus Savings

From requesting early access to exclusive Prime Day deals to asking Alexa for deal notifications and event reminders, Amazon Prime members easily prep for Prime Day fun. Now through July 26th, Prime members can even get a $200 Amazon gift card instantly when they're approved for a Prime Visa credit card. Cardmembers also earn 5% back year-round at Amazon.com, Amazon Fresh, and Whole Foods Market with an eligible Prime membership.

Prime members can access exclusive Prime Video and Amazon Music Unlimited deals, as well (with up to $13 in Amazon gift cards or $10 cash back through BeFrugal, respectively). Enjoy early savings on Prime Video with a selection of titles to rent or buy at up to 50% off, or subscribe to select channels for 99 cents per month for up to two months. You'll also get 50% off for two months on AMC+ and Paramount+ if not already subscribed. And for a limited time, members can save with an Amazon Music Unlimited and MGM+ bundle for 99 cents per month for three months.

Save More with Amazon BeFrugal Cash Back

This Prime Day, save up to 75% on select Amazon devices, including Fire TVs, Echo speakers, Ring cameras, Kindle readers, tablets and more. Even better, you'll earn up to 8% BeFrugal cash back on your Amazon device purchases. Here are just some of our favorite offers:

• 4-Months Amazon Music Unlimited FREE
• Amazon Smart Plug $11.95
• Amazon Smart Home Devices $15.63+
• Fire Stick Lite $13.79
• Fire TV Stick 4K Max $22.99
• Fire 7 Kids Tablet $50.59
• Fire HD 8 Tablet $50.59
• Fire HD 8 Plus Tablet $64.39
• Fire HD Kids Pro Tablet $68.99
• Fire HD 10 Tablet $68.99
• Fire Max 11 Tablet $137.99
• Fire TV Cube $101.19
• 75" 4K UHD Fire TV $662.39
• 75" QLED 4K UHD Fire TV $827.99
• eero Pro Routers $64.39
• Ring Indoor Cam $27.89
• Ring Video Doorbell + Echo Pop $36.79
• Ring Video Doorbell + Echo Show 5 $60.44
• Echo Pop Smart Speaker $16.55
• Echo Dot Speaker + Sengled Bulb $21.15
• Echo Dot Smart Speaker with Clock $27.59
• All-New Echo Buds $32.19
• Echo Auto $32.19
• Echo Show 5 + Blink Mini $52.43
• Echo Show 8 $55.19
• 2 Echo Show 5 Devices $73.58
• Echo Show 10 + Smart Bulb $149.95
• Kindle Paperwhite Kids $96.59
• Blink Mini Pan-Tilt Camera $27.89
• Blink Video Doorbell + 2 Outdoor Cameras $102.28
• Blink Security Camera System with Blink Mini $248.77

Shop More Amazon Device Deals with BeFrugal Cash Back