Calling all beauty enthusiasts! Ulta's 21 Days of Beauty event is happening now, which means you can score 50% off select items every day through April 1st. We're sharing a complete roundup of everything on sale -- plus tips for maximizing your savings.

What is Ulta's 21 Days of Beauty Event?

Ulta's bi-annual 21 Days of Beauty event is officially back for spring. From March 12th through April 1st, shop Daily Beauty Steals and get 50% off the biggest brands in beauty, including Tarte, Clinique, Too Faced, Lancôme and so many more. Ulta also offers surprise steals and new exclusive products throughout the event. These items are only available for one day only and while quantities last, so act fast to get your faves as they go on sale.

Ulta's 21 Days of Beauty Shopping Tips

When it comes to scoring the best deals at Ulta's 21 Days of Beauty, it's best to plan ahead. Fortunately, the retailer has announced nearly all items included in this season's event to help you prep your list. We highly recommend shopping early, as the most coveted items oftentimes sell out fast. Also, be on the lookout for free gifts with purchase on select brands throughout the sale.

If you're a Platinum or Diamond member of Ultamate Rewards, you'll earn free shipping on all Daily Beauty Steals. Otherwise, shipping is free for orders $35+ or you can choose free store pickup instead.

Not a top-tier Ulta member? You may want to check out Sephora for daily price matches on several of Ulta's daily deals. Sephora offers free shipping for all Beauty Insiders, which is free to join and doesn't require a minimum yearly spend. Not every deal will be the same since Sephora and Ulta carry differing brands, but many will be available on both sites. Sephora also gives you two free samples with every order and allows you to trade in Beauty Insider rewards points for deluxe-size products. You can usually add a promo code for a free gift with orders $25+, as well.

Everything on Sale During Ulta's 21 Days of Beauty

March 12

• Tarte Maneater Mascara in Black, $12.50 (Reg. $25)
• Tarte Face Tape Full Coverage Vegan Foundation, $20 (Reg. $40)
• PEACH & LILY Matcha Pudding Antioxidant Cream, $21.50 (Reg. $43)
• PEACH & LILY Power Cocktail Lactic Acid Repair Serum, $25.50 (Reg. $51)
• MAC Pro Longwear Paint Pot Eyeshadow, $12.50 (Reg. $25)
• Select ZitSticka Products, $8-20 (Reg. $16-40)
• Select IT Brushes For ULTA, $10-11.50 (Reg. $20-23)

March 13

• ELEMIS Pro-Collagen Marine Cream, $46.50 (Reg. $93)
• Urban Decay Cosmetics Vice Hydrating Lipstick, $10.50 (Reg. $21)
• r.e.m. beauty Midnight Shadows Eyeshadow Palette, $12 (Reg. $24)
• Lancôme La Base Pro Oil-Free Longwear Makeup Primer, $21 (Reg. $42)
• Kinship Brightwave Vitamin C Eye Cream, $17 (Reg. $34)

March 14

• Dermablend Setting Powders, $16 (Reg. $32)
• NUDESTIX NUDIES Bloom, Matte Lux, and Bronze & Glow, $17.50 (Reg. $35)
• Select Conscious Beauty Products, $7.50-30 (Reg. $15-60)
• Elizabeth Arden Advanced Ceramide Capsules, $27-57 (Reg. $54-114)
• belif Aqua Bomb Sleeping Mask, $19 (Reg. $38)

March 15

• Stila Stay All Day Liquid Liners, $12 (Reg. $24)
• Murad Targeted Wrinkle Corrector, $39.50 (Reg. $79)
• Flawless by Finishing Touch Flawless Beauty Fridge, $29.99 (Reg. $59.99)
• LORAC Pro Eye Palettes, $19.50-24.50 (Reg. $39-49)
• Erborian BB Crème, $22.50 (Reg. $45)

March 16

• StriVectin Super-C Retinol Brighten & Correct Vitamin C Serum, $36 (Reg. $72)
• Too Faced Lip Injection Extreme & Maximum Plump Lip Plumpers, $14.50-16.50 (Reg. $29-33)
• SeroVital hgh Dietary Supplement, $49.50 (Reg. $99)
• ICONIC LONDON Multi-Use Sculpting Palette, $24.50 (Reg. $49)
• about-face Matte Lip & Matte Lip Pencils, $6-8 | (Reg. $12-16)

March 17

• 50% Off dermalogica Surprise Steal
• Clarins Double Serum, $45 (Reg. $90)
• Lancôme La Vie Est Belle Eau de Parfum, $17-75 (Reg. $34-150)
• Ofra Cosmetics Highlighters, $14.50-20 (Reg. $29-40)
• Anastasia Beverly Hills Clear & Tinted Brow Gels, $11 (Reg. $22)

March 18

• FENTY BEAUTY by Rihanna Pro Filt'r Instant Retouch Concealer, $15 (Reg. $30)
• Clinique Dramatically Different Moisturizing Lotion+, Gel & Hydrating Jelly, $16.25 (Reg. $32.50)
• Benefit Cosmetics WANDERful World Silky-Soft Powder Blush, $15.50 (Reg. $31)
• IT Cosmetics Confidence in a Cream Moisturizer, $26 (Reg. $52)
• Nuface Mini+ Facial Toning Microcurrent Kit in Sandy Rose, $122.50 (Reg. $245)
• beautyblender Beautyblender Bubble, $10 (Reg. $20)

March 19

• Estée Lauder Double Wear Stay-in-Place Foundation, $24 (Reg. $48)
• Anastasia Beverly Hills Brow Wiz Ultra-Slim Retractable Detail Pencil with Spoolie, $12.50 (Reg. $25)
• Kiehl's Since 1851 Midnight Recovery Concentrate, $28 (Reg. $56)
• Select IT Brushes for ULTA, $14.50-35 (Reg. $7.25-17.50)

March 20

• Smashbox Select primers, $21-30 (Reg. $42-60)
• COSRX Master Patch Set, $9.50 (Reg. $19)
• Stila Heaven's Hue Highlighters, $17 (Reg. $34)
• Kopari Beauty Sun Shield SPF 50, $19.50 (Reg. $39)
• NUDESTIX NUDESCREEN Daily Mineral Veil SPF 30, $18 (Reg. $36)

March 21

• Beekman 1802 Milk Drops Ceramide Serum, $22.50 (Reg. $45)
• Urban Decay Cosmetics 24/7 Shadow Sticks, $13.50 (Reg. $27)
• bareMinerals GEN NUDE Powder Blush, $13 (Reg. $26)
• Select Women-Founded Skincare, $13-37.50 (Reg. $26-75)
• First Aid Beauty KP Smoothing Body Lotion with 10% AHA, $14 (Reg. $28)

March 22

• Jaclyn Cosmetics Sun Bathe Pressed Bronzers, $16 (Reg. $32)
• Origins GinZing SPF 40 Energy-Boosting Tinted Moisturizer, $23 (Reg. $46)
• Live Tinted Huestick Multisticks, $12 (Reg. $24)
• Select Black-Owned Brand Product, $5-35 (Reg. $10-70)
• Foreo Bear Mini & Serum, $29.50-109.50 (Reg. $59-219)

March 23

• Lancôme Rénergie Eye, Night, Day & Triple Serum, $41-80 (Reg. $82-160)
• MAËLYS Cosmetics B-Flat Belly Firming Cream, $24.50 (Reg. $49)
• Urban Decay Cosmetics 24/7 Glide-On Lip Pencil, $12.50 (Reg. $25)
• Dr. Brandt Pores No More Pore Refiner Primer, $24 (Reg. $48)
• Lime Crime Matte Velvetine Lipstick, $7.50 (Reg. $15)

March 24

• 50% Off Peter Thomas Roth Surprise Steal
• Too Faced Select Better Than Sex Mascaras, $14 (Reg. $28)
• Clinique Happy Eau de Parfum Spray, $25.50 (Reg. $51)
• Smashbox Always Sharp Eyeliner, $13.50 (Reg. $27)
• Murad AHA/BHA Exfoliating Cleanser, $23 (Reg. $46)
• BOBBI BROWN Crushed Oil Lip Gloss, $16 (Reg. $32)
• Crepe Erase Ultra Smoothing Neck Repair, $39.50 (Reg. $79)

March 25

• 50% Off Buxom Surprise Steal
• IT Cosmetics CC+ Cream Illumination SPF 50+, $22 (Reg. $44)
• IT Brushes For ULTA Airbrush Foundation Brushes, $12-18 (Reg. $24-36)
• Benefit Cosmetics Goof Proof Eyebrow Pencil, $12.50 (Reg. $25)
• Exuviance Triple Microdermabrasion Face Polish, $39 (Reg. $78)

March 26

• MAC Prep + Prime Fix+ Primer and Setting Spray, $15.50 (Reg. $31)
• MAC Studio Fix Powder Plus Foundation, $19.50 (Reg. $39)
• Tula The Cult Classic Purifying Face Cleanser, $12 (Reg. $24)
• Tarte Maracuja Juicy Lip Plumping Gloss, $12 (Reg. $24)
• Persona Super Blush, $11 (Reg. $22)

March 27

• Shiseido Ultimate Sun Protector Lotion SPF 50+ Sunscreen, $25 (Reg. $50)
• KVD Beauty Tattoo Pencil Eye Liner, $11.50 (Reg. $23)
• mented cosmetics Semi-Matte Lipstick & Lip Liner, $6-8.25 (Reg. $12-16.50)
• fresh Rose Deep Hydration Facial Toner, $23 (Reg. $46)
• PÜR 4-in-1 Pressed Mineral Powder Foundation SPF 15, $14.75 (Reg. $29.50)
• Peter Thomas Roth FIRMx Peeling Gel, $24.50 (Reg. $49)
• bareMinerals ALL-OVER FACE COLOR Loose Bronzer, $12.50 (Reg. $25)

March 28

• SUNDAY RILEY Ice Ceramide Moisturizing Cream, $32.50 (Reg. $65)
• L'Occitane Almond Shower Oil, $14.50 (Reg. $29)
• Grande Cosmetics GrandeBROW Brow Enhancing Serum, $36.50 (Reg. $73)
• Select Targeted Treatments, $11.50-89.50 (Reg. $23-179)
• jane iredale PurePressed Blush, $16 (Reg. $32)

March 29

• Exuviance Facial Peels, $39.50-43 (Reg. $79-86)
• Urban Decay Cosmetics 24/7 Eyeshadow, $10.50 (Reg. $21)
• dermalogica Daily Glycolic Cleanser, $18.50 (Reg. $37)
• PMD Personal Microderm Classic Microdermabrasion Tool & Clean Pro RQ, $79.50-89.50 (Reg. $159-179)
• Clinique Moisture Surge Sheertint SPF 25 Tinted Moisturizer, $21 (Reg. $42)
• Dermablend Flawless Creator Liquid Foundation Drops, $21 (Reg. $42)

March 30

• Benefit Cosmetics Select POREfessional Primers, $17 (Reg. $34)
• Philosophy Purity Cleanser, $16.50 (Reg. $33)
• St. Tropez Self Tan Purity Bronzing Water Face Mist, $16.50 (Reg. $33)
• NABLA Eyeshadow Palettes, $12-19.50 (Reg. $24-39)
• GLAMGLOW BRIGHTEYES Illuminating Anti-Fatigue Eye Cream, $19.50 (Reg. $39)

March 31

• 50% Off IT Cosmetics Surprise Steal
• BOBBI BROWN Vitamin Enriched Eye Base Primer & Moisturizer, $18 (Reg. $36)
• 60-Ct First Aid Beauty Ingrown Hair Pads with BHA & AHA, $18 (Reg. $36)
• Tula 24-7 Moisture Hydrating Day & Night Cream, $27 (Reg. $54)
• Morphe Ariel Brush Sets & Sponge, $5-49 (Reg. $10-98)

April 1

• 50% off ARMANI Surprise Steal
• Lancôme Lash Idôle Lash-Lifting & Volumizing Mascaras, $15 (Reg. $30)
• KYLIE COSMETICS Velvet Lip Kits & Eyeshadow Palettes, $16 (Reg. $32)
• Tarte Shape Tape Full Coverage & Ultra Creamy Concealers, $15.50 (Reg. $31)
• Select Clinique Cleansers, $11.75-13.25 (Reg. $23.50-26.50)
• StriVectin Peptight Tightening Neck Serum Roller, $39.50 (Reg. $79)

How to Maximize Your Savings with BeFrugal

Of course, you'll save even more during Ulta's 21 Days of Beauty when you click through BeFrugal for cash back on all your beauty buys. Install our browser extension to make activating cash back a breeze, and check our Deals page for hand-picked suggestions from our team of deal editors.

Shop Ulta's 21 Days of Beauty Sale Now