{"id":15100,"date":"2015-11-05T10:13:55","date_gmt":"2015-11-05T14:13:55","guid":{"rendered":"https:\/\/www.befrugal.com\/blog\/?p=15100"},"modified":"2015-11-05T10:15:33","modified_gmt":"2015-11-05T14:15:33","slug":"holiday-shopper-concerns-shift-to-security","status":"archive","type":"post","link":"https:\/\/www.befrugal.com\/blog\/be-frugal-news\/holiday-shopper-concerns-shift-to-security\/","title":{"rendered":"Holiday Shopper Concerns Shift to Security"},"content":{"rendered":"

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New survey from BeFrugal shows identity theft, credit card fraud bigger worry than crowds or budget<\/em><\/p>\n

Boston, MA \u2013<\/strong> A new survey conducted by BeFrugal revealed that this holiday season, more Americans (42%) are worried about being a victim of identity theft, credit card fraud or a store\u2019s data breach than traditional concerns like sticking to a budget (27%) or dealing with crowds (27%). Today\u2019s consumer is savvy to saving money with cash back websites and coupons, and can conveniently shop from home or on-the-go. Instead, worry is shifting towards keeping information safe and secure when they shop.<\/p>\n

When shopping this holiday season, 75% of Americans are concerned about sharing their credit card or personal information. Among those, more are apprehensive about sharing their information in brick and mortar locations than online or on mobile channels. \u00a0While 63% of those concerned worry about security when spending at retail stores, restaurants, grocery stores or pharmacies, only 53% have the same apprehension about spending on a brand\u2019s website, and just 45% feel nervous about spending on a brand\u2019s mobile site or app.<\/p>\n

While Americans have adopted basic security habits, a majority don\u2019t always take additional effective measures. 78% do not enable text verification for accounts whenever possible, and 75% do not frequently update and differentiate their passwords.<\/p>\n

What\u2019s more, over one in two Americans don\u2019t always check the URL address for a padlock symbol to make sure it is secure (67%), shop online using a secure network connection (53%), or keep their antivirus software updated (53%).<\/p>\n

BeFrugal suggests the following tips for a more safe and secure holiday shopping season:<\/p>\n